Good Fortune finally open for business

April 30, 2018 by  

The Botanical Heights area of St. Louis has a new restaurant for foodies to enjoy: after a number of changes in plans and several delays, Good Fortune recently opened its doors.

The restaurant first pitched its concept as “Chinese-Americanese” but now bills itself as serving “new American Chinese cuisine,” according to an article in the Riverfront Times.

The restaurant is co-owned by Corey Smale, with Ryan McDonald handling the kitchen. They define “American Chinese cuisine” as a take on Chinese food that has been transformed to satisfy American palates. For instance, they serve a version of lobster Rangoon—a seafood and cream cheese concoction American diners enjoy—only they have used salt cod and finished it with a sweet-and-sour sauce.

There are many fermented dishes on the menu, and McDonald has created a menu of appetizers and main dishes that feature seasonal vegetables and cuts of meat sized to fit Midwestern appetites. He enjoys the flavors of Chinese cooking, and is seeking to create dishes that taste good but do not rely on fat for the flavor. Once such dish is ‘Mapo Doufu’, which blends mustard, chilies, bean sauce, tofu, and rice.

The new space, which was once the headquarters for a cooling and heating company, features low lighting and exposed brick, and has seating for 26. There will also be a takeout option available.

New businesses like this might consider distributing promotional products to early customers to help build name recognition.