Bonobos to open in St. Louis

June 26, 2017 by  

Bonobos, which started up in 2007 as an exclusively online retailer, started opening brick-and-mortar stores, known as Bonobos Guideshops, in 2012. It has now decided to set one up in St. Louis.

The new store is going to be located in Maryland Plaza, taking over the space formerly belonging to the Scapegoat Tavern, and will open at some point this year. Renovations began recently on the shop, which is the first Bonobos to come to St. Louis, according to an article in the St. Louis Business Journal.

The store will offer 1,400 square feet of space, and has won the enthusiastic backing of Sam Koplar, president of Koplar Properties – the company that owns and develops Maryland Plaza. Koplar says the new shop will be located “among a unique mix of local and national retailers” that will help Maryland Plaza become St. Louis’s premiere shopping destination. He believes it will be a good fit for the retailers already in residence. At the stores, patrons can try on the clothes, which are then sent to their homes.

Bonobos’ founders, Brian Spaly and Andy Dunn, started the company because they were aware of two specific problems with men’s pants: sagging seats, and the way tapered-leg pants made many men look like they were wearing clown shoes. Spaly began making and selling pants out of the trunk of his car, and the duo were soon in business.

Businesses like this can benefit by using colorful banners to create a party atmosphere at the opening.