German grocery store to open in the Upstate

June 1, 2017 by  

Lidl, a discount grocery store based in Germany, is planning to open its first stores in South Carolina in Greenville and Spartanburg later this month.

On opening day, there will be a ribbon-cutting ceremony. A wooden coin will be given to the first 100 customers that come to either store and will give them an opportunity to win up to $100 in gift cards from Lidl.

A complimentary Lidl reusable bag will also be given out to customers and the celebrations are planned to last for four days, including special kids’ activities and giveaways over the weekend. Customers can also sign up to win a $500 gift card to be used at the store.

President and CEO of Lidl U.S., Brendan Proctor, said the store is looking forward to welcoming new customers to the Spartanburg and Greenville locations, and introducing them to a shopping experience for groceries that is refreshing and modernized. Lidl has a policy to deliver lower prices, give customer greater choices, and make the shopping experience less complex.

The two stores will be opening on June 15 at 7:40 am, along with seven other stores in various locations across the United States.

No doubt the store will turn to a local print company to print weekly flyers to inform customers of the special items and prices for the week.