Cross Media Marketing for printers

February 18, 2012 by  

DirectSmile will show software to assist providers of printing services from Sugar Land to Sacramento to create and deliver cross media marketing campaigns for their clients. The company will demonstrate its solutions at drupa Innovation Park 2012. DirectSmile Cross Media will help stationery printers, brochure printers and other print companies to personalize and automate campaigns for the mobile, online and print audiences. According to the company, the technology will allow these to be achieved quickly and economically and will allow printing companies to make the transition to become providers of marketing services as well. This is useful in an era where margins are shrinking and volumes are declining to allow printers to find new, more profitable business sectors to explore.

According to the company: “By using DirectSmile Cross Media users will easily create personalized print products, personalized e-mails and personalized websites (PURLs), and link them for automated campaign runs. All required functions are combined in one integrated solution. The user creates the layouts for print and online media, manages personalization data and campaigns and automatically measures all results.”

The creators of the software program have focused on making it simple to operate, allowing all steps to be carried out without the need for specific programming expertise or special skills. Even HTML skills are not essential, as it is possible to create great layouts for websites and emails without them. The software may be used for a range of applications in the direct marketing sector, such as lead generation campaigns, surveys, contests, newsletters, communication and customer support initiatives.