Pantone color reaches the cloud

March 4, 2012 by  

X-Rite and Pantone LLC have announced the availability of PantoneLive. This service, based in the cloud, makes brand color standards available instantly, which is useful for printers from Round Rock to Rhode Island. Any print company involved in stationery printing, flyer printing, postcard printing, business card printing or any other form of corporate identity will be aware of legal battles fought by Cadbury, Veuve Clicquot and others to retain ownership of the colors that define their brands. Being able to define brand colors is an important issue for creative professionals, as a recent survey from the Pantone Color Institute found.

Pantone’s general manager and senior vice president Ron Potesky, points out that Pantone brought standardization and consistency to the creative industry 50 years ago. He added:

“PantoneLIVE digitizes the process, taking it from visual and subjective to consistent and repeatable – significantly reducing production timelines and improving the bottom line.”

X-Rite has created the Pantone Digital Business Unit, to be led by Dr Sonia Megert who is partly responsible for the creation of PantoneLive. Dr Megert commented that:

“Globally consistent color standards are essential to brand identity. With supply chains made up of hundreds of different facilities scattered around the world, corporations struggle to control and maintain color consistency.”

The color standards are taken from real printing processes and then maintained in a cloud database. This enables brands’ colors to be communicated instantly worldwide. PantoneLIVE also maintains access to information on hundreds of thousands of colors. It is anticipated that this tool will make print production more efficient and enable easy achievement of brand needs.