Shoe event sees high foot traffic

January 15, 2014 by  

The wintry weather couldn’t stop a slew of shoe lovers from attending the Houston YMCA’s Shoe Soiree Fundraiser on December 20th.

The annual ‘Take a Walk in Her Life’ event brought out more than 200 attendees, including local celebrities like radio host Wash Allen, the YMCA’s CEO and Executive Director Rayanne F. Darensbourg, and news anchor Len Cannon, who acted as the evening’s emcee.

In addition to the meal and cocktails, the festive fundraiser featured a shoe painting party and a silent auction, at which attendees had the opportunity to bid on brilliant hand-painted shoes and boots, jewelry, and other pieces of art. Included among the items were some cowboy boots painted with a selection of garden flowers, tall harlequin-patterned heels, and a pair of shoes painted by Mayor Annise Parker.

The dress code for the evening was “artsy chic,” and it was a colorful and funky event. Even the dessert was on theme, with a colorful design featuring two elegantly edible shoes resting on cake pillows.

Community fundraisers like this quite often depend on selling as many tickets as possible. To promote similar events, organizations can team up with a local printing company to create all the marketing materials they might need to spread the word through their community. In addition to marketing materials like flyers and postcards, printing companies can also create beautiful event-specific items like menus, auction bid sheets, and even a variety of branded merchandise that can be included in gift bags for attendees.