Hewlett-Packard’s Indigo 5500 makes white-ink printing more cost effective

February 14, 2012 by  

The Conroe, Texas Wedding Show will be held on Saturday, April 21 at the Lake Conroe Event Center. Entertainment will include a fashion show and celebrity signings, and representatives from Conroe wedding venues, vendors and caterers will be in attendance.

Of course, some of the most important parts of wedding planning are the invitations, announcements, and other stationary printing, as well as photography, and with the introduction of the new HP Indigo 5500 printing press, print companies will have much more creative capability. The new printing press by HP is the first press with a white opaque ink option, allowing printers to use white or light-colored inks on dark paper, which until recently could get too expensive for many budgets.

AIGA President Jimmy Moss is excited about the new press, saying:

“being able to print with white ink enables designers to expand the visual language. It’s the same concept, but with different technology which opens up possibility and is really freakin’ cool!”

There will be a few complications; printing a truly white ink may take five to seven passes, depending on the darkness of the paper. And because the Indigo 5500 is a digital press, the thick paper designers love may not work out as well, as digital printers will usually only take a 130# cover at best.

However, this is still great news for print companies specializing in creative printing such as wedding invitations and stationary, as it will likely lower costs for white ink printing enough for consumers to take notice. The Conroe Wedding Show may be a great opportunity for printers to display samples.