Variable Data Printing in Memphis

Memphis, Tennessee, was destined for a bright future from the beginning, thanks to its position on a bluff overlooking the Mississippi River. However, its founders, back in 1819, could hardly have guessed at the diversity and influence the city was destined to enjoy. Perhaps best known as the home of Elvis Presley’s Graceland mansion, Memphis also figured prominently in the Civil Rights movement and enjoys a reputation for live music – primarily jazz and rhythm and blues – as well as BBQ. At Minuteman Press, we suggest that companies wishing to stay in touch with visitors to the city use variable data printing in Memphis to do so.

The inclusion of addressee-specific bits of information in a promotional correspondence increases the likelihood of its success. The public is more responsive to a personalized missive, and variable data printing (VDP) allows a document or letter designed for a multitude of recipients to appear as though it were composed for one specific individual. Letters addressed to nobody in particular tend to go directly into the garbage unopened, but those that are individualized inside and out will likely be read.

Here at Minuteman Press, we work with our clients to ensure they are reaping the maximum benefits of using variable data printing in Memphis. To find out more and discover whether VDP is right for your company, call on us. Our team will explain how it could boost your marketing efforts.