New levels reached in tourism in South Carolina

October 18, 2012 by  

The governor of South Carolina, Nikki Haley, announced this week that the tourism industry, which brings in $15 billion a year and is one of the largest industries in the state, has reached new levels and gained the attention as a popular destination for travel throughout the world. Charleston was voted the top tourist town in the world by readers of Conde Nast Traveler with Myrtle Beach and Hilton Head also among the most popular tourist destinations in the United States. In light of this, the state government no doubt used flyer printing and poster printing to make travelers and visitors more aware of what the state has to offer for vacationing and leisure activities.

There was more than a 3% increase in hotel room occupancy through August and the revenue per available room was close to 8%, indicating that the industry is approaching a healthy state.

According to Haley, a major contributing factor to the increase in these figures was the PGA Championship which was held on Kiawah Island and generated $92 million in revenues. This helped to place the state in the international spotlight and highlight it as a place to come to if one has not yet visited it, or to return if one has.

Revenues from visiting state parks were at an all-time high of $21 million for the fiscal year that ended June 30. According to Duane Parrish, State Parks’ Recreation and Tourism Director, at current rates of growth the state could return to those levels of revenue that were generated on 2007 – a record-breaking year.