TV station and Salvation Army collect toys and coats for the needy

December 26, 2011 by  

The local television station in Raleigh, North Carolina, WRAL, is running its 23rd annual Coats and Toys for the Children Campaign this month in conjunction with the Salvation Army. It is using its own media as well as printing services with flyers and posters distributed throughout the local community to inform the public about its campaign. The station is looking for winter coats, gloves, hats and scarves that have undergone little wear and adding for this year a request for a new toy.

The request for a new toy is to augment the Salvation Army’s program that enables families who will not be able to give presents to their children to sign up with their “Toy Shop” so that their children may receive presents for Christmas. The number of families that has signed up for the “Toy Shop” program has increased over the past two years with close to 8,500 children in Wade County alone on the list to receive toys.

The goal of the Salvation Army is for each child whose family has signed up for help through the “Toy Shop” to receive two new toys. WRAL has joined the Salvation Army’s efforts with its requests for toys along with its annual request for warm winter clothing.

Last year, WRAL held a Coats for Children Telethon in which the station raised $80,000 to buy winter clothing for children whose families cannot afford these items and collected an additional 10,000 coats.

The station has been working since 1989 in this endeavor and has been able to collect 125,000 coats since then and raise $1,224,000 to purchase winter clothing for families of the Salvation Army.