Durham Bulls make galactic strides for autism awareness

April 7, 2014 by  

The Durham Bulls will raise money for the Autism Society of North Carolina (ASNC), with a Star Wars tie-in promotion in less than a month’s time.

In honor of the unofficial Star War’s Day, May 4 (as in “May the fourth be with you”), the team will be sporting special Star Wars Jerseys on the weekend of May 2. After the game, the Bulls will auction off the game worn-jerseys.

The ASNC has, since 1970, worked to increase education about autism, while also expanding services to individuals with autism and their families. The silent auction being held at the May 4 event will provide not only funds to assist in this effort, but will also serve to raise awareness of autism and the work done by the ASNC.

Star Wars-inspired jerseys are not a new marketing tool; last year, the Detroit Tigers’ Triple-A team, the Toledo Mud Hens, sported jerseys that looked like Chewbacca. Earlier this season, the Tulsa Oilers played in jerseys that displayed the faces of various Star Wars characters.

Promotional events like this increase interest and attendance for sports teams, while also providing funds and advertisement for whichever charity with which they are partnering. Engaging a banner printing service can help create excitement in the days leading up to an event, informing the public about the upcoming event in doing so.