Sporting events boost South Florida economy

April 21, 2013 by  

Tourism officials in Broward County are busy planning future sporting events as an effective way to boost the economy, a key figure in the area’s tourism sector said this month.

According to the president of the Greater Fort Lauderdale Convention & Visitors Bureau (CVB), Nicki E. Grossman, tourism from sports has potential for growth, making money for the local economy.

The estimated economic impact for Broward in 2012 from sports tourism was $530m. The number of room nights for local hotels was estimated at 600,000, with $10bn generated by 12 million visitors on food and rooms. The prediction for 2013 is 13 million visitors.

Although the CVB is focusing on sports tourism, it is also working hard to boost tourism from gay and multicultural sectors, providing incentives to companies in the entertainment and film industry. The Central Broward Regional Park is the only cricket facility in the U.S. to be certified by the International Cricket Council. Last year, the facility generated $3 million.

Over 35 sporting events have already taken place this year in Broward, with over 80,000 participants attending along with their families. Among the local businesses like to be benefiting from the increased sports tourism is local print companies, which will no doubt be called on for banner printing and other services.

Kathleen Davis, the president of Sport Management Research Institute, says that the area has a variety of premier sporting events that attract visitors to the area. The next big event that could be coming to Broward is the JCC Maccabi Games, which will be held in July 2015.