Learn effective marketing for your non-profit company

June 27, 2012 by  

The 6th annual Nonprofit Marketing Summit will be held at City College on July 19 from 8:30 am – 12:00 pm. Tickets are $49 for members of the Florida Direct Marketing Association and $59 for non-members.

The summit will start off with a continental breakfast followed by a lecture, then there will be a networking break followed by another lecture. The moderator will be Ceci Dadisman of the Palm Beach Opera and the guest speaker will be S. Slade Sundar of Forte Interactive. The topics of the two lectures will be “Social media and technology for nonprofits” and “Branding for nonprofits.”

Non-profit companies face unique challenges which they need to overcome to become truly successful. Social media is becoming important to all businesses. Sites such as Facebook offer a great opportunity for non-profit companies to interact with customers and clients free of charge. The cash outlay is limited to Internet access and computer equipment. When many people are looking for information about a company, the first place they turn to is the Internet. It is in every company’s best interest to have a company page on Facebook, as it makes direct marketing easier and more effective. Branding of a company is also very important, since having a set identity makes the company look more professional and people are more willing to do business with them.

Direct marketing is a one-on-one method using such tools as direct mail, email, telemarketing, and a catalog. Printing companies in Fort Lauderdale can help provide ideal products for direct marketing such as flyers and brochures.