Small Business Saturday encourages people to shop small

November 29, 2013 by  

Small Business Saturday is happening this weekend, and several organizations nationwide, including the Small Business Administration and American Express, are supporting this annual initiative, which began in 2010.

The Small Business Administration (SBA) is also providing merchants with reading and marketing materials to encourage them to take part in the event. They provide ideas on how to let the community know about their participation by using Twitter, Facebook and other social media sites. The organization also offers samples of posters, flyers, and other marketing materials to advertise the event.

Several marketing tips are suggested by the SBA on how to get people to patronize stores during this day including holding an open house for the community, selling gift certificates, offering special one-day savings or products, and holding special family friendly events throughout the day.

Several merchants in the city of Media are participating in Small Business Saturday this year. It is likely that many of them will consider contacting local printing companies to provide marketing materials, such as posters and flyers to let the community know about the event. These items can then be distributed in the area through direct mail or by handing flyers out on the street.

Small Business Saturday is happening tomorrow, November 30, and was designed to encourage shoppers to patronize local stores rather than the big box or national department stores. Customers will be able to find unique and reasonable prices items either for themselves or as gifts for others.