Easton Main Street Initiative lights the way

November 13, 2013 by  

Certain alleys in the city of Easton have become a little brighter, thanks to a program sponsored by the Easton Main Street Initiative.

The program installed strings of cafe lighting across Lehn’s Court in September. Additional lights were installed across North and South Bank Streets at the beginning of November, and a dedication ceremony was held last weekend.

The lighting project has two goals: it aims to highlight the restaurants and shops of downtown Easton and to make the downtown area more walkable. The Greater Lehigh Valley Chamber Foundation, the city’s Mayor Sal Panto, and local property owners worked with the initiative to provide funding for the project.

The new lights are just one of the projects the initiative rolled out this fall. At the beginning of the month, it introduced gift cards that can be used at nearly 60 businesses in the downtown area. Parking meters there also accept the gift cards. The program was first created in September, but not made available to the public until November 1. Now that it is fully available, those behind the program might consider using catalog printing to highlight each of the businesses that accepting the new cards.

People can purchase the gift cards in amounts from $5 to $500, and $2 fee is charged to activate each one. The cards can be purchased in person at the Easton Main Street Initiative‚Äôs office on 3rd street or at the Sigal Museum. They are also for sale online, at the Initiative’s website.