Rocker Joan Jett about to take off in Bethlehem

May 1, 2013 by  

The Ride for Life event, which raises money for the Muscular Dystrophy Association, rolls into Bethlehem this weekend, and one of the main attractions of this year’s fundraising event is a performance by legendary rock outfit Joan Jett and the Blackhearts.

While in years past the event and the music that accompanied it was only open to motorcyclists, the organizers have decided to open the concert up to the general public for 2013.

This year’s Ride for Life is the 26th annual event, and it coincides with the 110th anniversary of the Harley Davidson motorcycle company. Ride for Life raises the most money of any Harley Davidson fundraiser. Over the past 25 years, it has raised more than $17m for the Muscular Dystrophy Association.

Poster printing can help spread the word about the upcoming event and the concert. Posters can be hung in businesses around Bethlehem, and those of the performing acts are sure to be on sale at the festival.

Tickets for Joan Jett’s performance on May 4 and 5 will be $70 for general admission. To participate in the Ride for Life event, including the concert, tickets are $40 and are available at participating Harley Davidson Dealerships. ‘Concert only’ tickets are on sale at the ArtsQuest Box Office.

All of the money raised during the weekend’s event will stay in the surrounding area, including Pennsylvania, New York, New Jersey, northern Virginia, Delaware, and Maryland. The money will directly benefit families affected by muscular dystrophy and other muscle diseases.