Three-month art show to shine at the Whitney

March 3, 2014 by  

The Whitney Museum of American Art is kicking off the hosting its Biennial event for 2014 in a few days.

The Biennial will feature works selected by three different curators, each of whom will have control over one of the museum’s floors. Two of the curators, Anthony Elms and Michelle Grabner, work for programs outside New York. Elms works for the Institute of Contemporary Art in Philadelphia as the Associate Curator and Grabner works for the School of the Art Institute in Chicago, where she is a professor for the Painting and Drawing department. The final curator, Stuart Comer, works at the Museum of Modern Art in New York City. He is the Chief Curator of Media and Performance for that museum.

The Whitney’s curator, Donna De Salvo, said that she selected these curators because of how different they are from each other. While there might be some thematic overlaps in the works they select, they will each be focusing on work from different artists so that guests will have the opportunity to see a wide variety of art.

Promoters for this event might turn to printing companies to help with the advertising. Flyers and posters are a good way to get the word out, even in neighborhoods a little further afield, such as Todt Hill on Staten Island or Riverdale in the Bronx. Postcard printers might also be called on to create items for people on the museum’s mailing list.

The show begins on March 7 and will run until May 25. This will be the last Biennial held at the Whitney’s current location on Madison Avenue.