Manhatten goes MAD for celebration of scent

November 20, 2012 by  

Beginning today, November 20, the Museum of Arts and Design (MAD) will be opening an exhibit called ‘The Art of Scent 1889-2012’. The exhibit is the first major museum showcase that recognizes working in scents as a legitimate art.

It will feature the perfumes of 15 major artists, including famous scents such as Aimé Guerlain’s Jicky from 1889, Ernest Beaux’s Chanel Nº5 from 1921, and Daniela Andrier’s Untitled from 2010. Each of the scents was selected by the museum’s curator, Chandler Burr, and is meant to display radical shifts in the design of perfumes and fragrances. One such major leap was the integration of synthetic, created scents in the late 19th Century.

Aside from the exhibition itself, a variety of related events will be held at MAD. Next up is a curator-led tour of the exhibit on November 29. The exhibit itself will be open until February 24 of the new year.

MAD is located in Columbus Circle in Manhattan, making it an easy destination to reach by subway. As such, art and perfume enthusiasts from all over city are likely to want to see the exhibit before it closes. The museum may hire out printing companies to spread the word about the exhibit throughout Manhattan and outer-borough areas like Williamsburg or Long Island City through the creation of promotional materials like fliers. It may also want to create additional fliers for the exhibition-related events or informational brochures about any upcoming events to give to those who visit the museum and show an interest in the exhibit.