Al Roker book signing at the Book Revue

January 8, 2013 by  

This evening, January 8, the famous NBC weatherman Al Roker will be making an appearance at the Book Revue in Huntington, New York in order to sign copies of his new book ‘Never Goin’ Back: Winning the Weight-loss Battle for Good’.

The book chronicles Roker’s lifelong battle with weight issues. Always known as a “husky” individual, even during his youth in school, he made a promise to his ailing father to try to put off the weight and start living a better life. He underwent a stomach bypass, which dropped him to a svelte 190 pounds. Unfortunately, the weight still eventually started creeping back, and so he devised a new approach to life that has helped him start living healthy again. The book is a motivational, informational, and meant to help those who are facing similar struggles with support, suggestions, and humor.

The event begins at 7:00 pm. The store asks that any copies of the book signed by Roker be purchased at the store. If purchased in advance of the event, the customer should bring his receipt. If someone who has already purchased the book at a different store wishes to attend the signing, that customer will be obliged to purchase something from the Book Revue of the same monetary value of Roker’s book.

In the build-up to events like this, print companies are often sought to create flyers and other promotional materials for this event. Getting the word out in Huntington and other nearby towns on Long Island will help them draw more attendees and potential customers into the store.