October is in the pink

October 11, 2012 by  

Just a short drive from Central Islip, Plesser’s Appliance Store in Babylon is holding a special event that will only last through the end of this month.

In honor of Breast Cancer Awareness, Alan Howard, the store’s owner, is raffling off a Smeg retro-styled pink refrigerator. The reason for the unusual color is that pink is used to represent the National Breast Cancer Awareness Alliance.

Alan Howard, owner of Plesser’s, said:

“This is our way of giving back to the community.”

For the entire month of October, Plesser’s will be selling raffle tickets. On November 1 the drawing will take place and the winner announced. Plesser’s is not stopping there in its commitment to the cause, however. In addition to footing the cost of the refrigerator, Howard will match the proceeds of the raffle sales up to $1,000 dollars and donate the entire amount to the Babylon Breast Cancer Coalition. He explains:

“It’s a fun way to draw attention to a good cause. And we’re loyal to Babylon; it’s just a nice way to support awareness.”

Nonprofit organizations have a long track record of relying on the local business community for support. Whether it is the neighborhood grocery willing to donate food to a meals program or the printing company that contributes their services for advertising, the commercial sector steps up regularly when it comes to philanthropic endeavors.

Success of the current raffle at Plesser’s Appliance will depend on area residents buying tickets and they need to purchase them in person at the store located on East Main Street in Babylon Village.