Giselle performed at the Mayo

May 26, 2012 by  

One of the most challenging roles for ballerinas is that of Giselle, the character in the ballet of the same name. This performance tells the tale of a woman who deals with unrequited love, death, madness, and the supernatural.

While these difficult elements may seem problematic at first, a strong argument also exists that they are the very reason why the play has captivated audiences for 170 years. The New Jersey Ballet performed the play on May 19 at the Mayo Performing Arts Center. Attendees were able to buy tickets in advance or at the door.

The title character’s role was performed by Washington DC-based dancer Mari Sugawa, who has experience of playing a number of lead roles in such well-known ballets as Swan Lake and The Nutcracker.

People who are organizing events such as this one can improve attendance rates by launching a marketing campaign before the event takes place. Some event organizers have had success with using printing services to make up flyers, brochures, and show booklets. Booklets for the show can be sold to attendees to increase profits even further. The flyers can be distributed on the streets or via mail.

As entertainment companies only produce a few shows a year, the organizers may want to send promotional materials to New Jersey townships like Northvale. Die-hard fans may be willing to travel in order to see their favorite show, with Giselle in particular being a popular and much celebrated ballet around the world.