Delta Dental donates $1.5 million to special needs dental patients

February 27, 2012 by  

The New Jersey company Delta Dental has made a $1.5 million dollar donation to the Foundation of the University of Medicine and Dentistry of New Jersey. This funding will be used to modernize and to expand the New Jersey Dental School’s Special Care Center. The goal of the grant is to increase patient access to dental services for those who have severe physical or cognitive limitations.

Current there are very few dental surgeries that deal with special needs patients. Having a specialized unit means that support people will be able to bring patients in for treatment. Some people will be willing to drive all the way from townships such as North Arlington to get treated.

Both the dental clinic and Delta Dental can use this donation for their benefit. A smart marketing campaign will increase awareness of the service. The end result will be that more special needs people will know that they can get specialized dental care. One of the easiest ways to do this is to use printing services to create fun color brochures. These brochures can be placed in schools around the state.

Businesses can also benefit from donating money to charity. Delta Dental should consider aligning itself with the school on promotional material. This will expand the perception that customers have of their company. For example, some consumers are prepared to pay more for a product if they believe that the company they are dealing with is socially responsible.