Distracted-driving awareness campaign launches in East Brunswick

April 8, 2014 by  

With a new initiative called ‘U Drive. U Text. U Pay’, law enforcement agencies in Middlesex County, including East Brunswick, New Jersey, have begun a fresh focus on the dangers of distracted driving.

Though it is widely known that texting or talking on the phone while driving can keep a driver from properly focusing on the road, the new law, signed by Governor Chris Christie and effective as of July 1, will mean that fines can increase from $100 up to $800 per offense.

The new law states that a driver who is operating a handheld electronic device while a vehicle is in motion may be engaging in reckless driving; this means that if an accident occurs because of the device use, the driver could potentially face serious charges. The state draws comparisons between this and the ‘Click It Or Ticket’ and ‘Drive Sober Or Get Pulled Over’ campaigns, which have increased roadway safety in recent years.

Local businesses along major roadways could choose to support the initiative with flyer or poster printing. Freeholder H. James Polos, of the Middlesex County Department of Public Safety and Health Chairperson in the East Brunswick Patch, said:

“We believe that the best way to stop distracted driving is through education and proactive enforcement.”

The campaign focusing on drivers texting or talking on their phones will continue through April 21.