New Jersey considers allowing off-track betting in restaurants

January 24, 2012 by  

A New Jersey Senate panel will vet a bill that would allow horse racing betting sites in a limited number of bars and restaurants. This move would essentially create off-track wagering sites.

These sites will be located in Bergen, Essex, Hudson, Passaic, Union, Morris, Hunterdon, Somerset, Sussex and northern Middlesex and Ocean counties. Areas like Berlin and Cherry Hill have been excluded in an effort to protect the 11 casinos in Atlantic city.

Currently there has not been much opposition to this move. This may be because New Jersey has been making moves towards legalizing gambling for many years now.

Businesses who want to get involved in this plan will need to put in a considerable investment. It will cost bars and restaurants $20,000 to $25,000 to install kiosks, terminals and televisions. The business will then need to decide whether or not they will need to hire extra staff to deal with the extra customers.

In order to make this investment worthwhile, businesses will have to draw in a lot of customers. The simplest way of doing this would be to launch a marketing campaign. As most consumers will not be used to betting in restaurants, this is the perfect time to promote the service. Companies can use traditional mediums to get their message across. For example they can run advertisements on television and radio. It will also be worthwhile to use printing services to print out flyers. These flyers can then be distributed locally.