Beverly franchise goes global

February 5, 2012 by  

Dessange International, a hair salon corporation based in France, has purchased an American hair styling franchise based in Beverly.

Fantastic Sams, a cost-conscious economy chain with 1,200 full service salons in North America, agreed to the purchase of all outstanding shares by the French salon conglomerate.

Dessange International has a total of 450 salons located in 40 countries around the world. With the U.S. acquisition, the France-based company has plans to take Fantastic Sams to new heights by expanding it into 2,000 markets. It also announced plans to bring 300 high-end Camille Albane Salons into the American market.

With the acquisition of Fantastic Sams, Dessange now controls over 2,000 salons with approximately 19,000 employees.

Considering Fantastic Sams has captured a large market share from competitors Super Cuts and Master Cuts, particularly in Minnesota where new stores were opened in 2011, the news would come as some surprise to hair industry support services, such as print companies which supply poster printing to the salon franchisees across the U.S. In addition, Fantastic Sams was at the head of the list of American franchise rankings in magazines such as USA Today, Franchise Times and Entrepreneur Magazine. This was due, in part, to new leadership under the direction of Tom Boitz who was quoted as saying he was “geared for growth”.

Business analysts say the value-format full service salon concept is thriving in a slow economy. The total sales of hair care services is reported to have grown 3 to 3.5% to $53.4 billion in 2011.