Norwich tourism on the move

October 5, 2013 by  

To give people out of town an idea of what there is to do in Norwich, the Chamber of Commerce is hitting the road.

At an auto show in September, it showed off the new tourism van for Norwich. On the outside is a film strip decal displaying Norwich landmarks, including Griswold’s Buttonwood Farms and Sprague’s Grist Mill. Former CEO Ben Lathrop had the idea and Camaro Signs owner John Hanson III designed and painted the decals.

Several members of the office have expressed excitement about the new addition. They state that the mobile information kiosk is one way to inform visitors of local attractions without breaking the Norwich area’s budget. Since it is colorful and different, it is one way to get attention.

The tourism van used to be an ambulance, but was retired and donated by American Ambulance. It represents all of the towns in the greater Norwich area, and has since made an appearance at Dodd Stadium where the Connecticut Renaissance Faire celebrated its 15th year. It was also charged with carrying the leg of Benedict Arnold to Leffingwell Inn. The plan is to take the van wherever possible to promote local businesses.

With the amount of attention the tourism van is getting, Norwich is likely to need a large order of pamphlets and brochures, each of them as eye-catching as the van. A professional printing company would be able to match Camaro Signs to match the van’s decals and print in bulk.