Kroger uses October to think pink

October 5, 2012 by  

‘Let’s go Krogering’ could be changed to ‘Let’s go pink’ this month as Kroger stores nationwide join in the quest for a cure to cancer and shed a little pink light on the subject. October is Breast Cancer Awareness Month, and Kroger, which is based in Cincinnati, is doing what it can to raise awareness and collect funds for the cause.

Kroger’s downtown headquarters kicked the month off with a special lighting ceremony on Monday, October 1, in which the store was lit up with pink lights. Kroger headquarters will remain ‘in the pink’ for the rest of the month.

During the National Breast Cancer Awareness Month, Kroger and many other stores are likely to run a number of promotional advertisements in relation to the cause. Businesses may choose to raise awareness about Breast Cancer Awareness through banner printing, poster printing, or other methods. Some may even choose to use brochure printers in an effort to provide informational material to patrons about the cause.

The Kroger grocery store chain donates approximately $3 million each year towards battling cancer through its ‘Giving Hope a Hand’ program. Throughout the month of October, Kroger has also partnered with Yoplait and General Mills to help raise funds for Susan G. Komen for the Cure. Through the texting campaign, $1 will be donated (up to $75,000) in support of breast cancer research and awareness for each person who texts PINK to 80404. Texting can be done anytime from now until November 3.