Business card printing in the spotlight

November 24, 2011 by  

Business card printing is in the spotlight for St Louis, Missouri print companies and others in a recent article by Michael Silverberg in PrintMag. The article states that despite the prevalence of social media sites such as Facebook and Twitter, business networking sites such as LinkedIn, blogs such as Tumblr, personal and business websites and e-mail accounts, the business card remains a valuable marketing tool. When customers order stationery printing services, business card printing is often on the list. The article states that while many forms of printing have now gone digital (and of course there are digital business cards as well), the business card remains an invaluable tool for face-to-face meetings.

According to the article, business cards have a single purpose which they fulfill well and while they do it they remain very personal. Pentagram partner Michael Bierut describes business cards as ‘as personal as underwear.’ He says:

“Some like to sport something stylish or unusual. Others are uneasy with anything other than something straightforward in plain white.”

As part of celebrating the endurance of the business card, Printmag asked the Heads of State to design the best business card in the world. The winning entry includes the slogan ‘don’t you forget about me’ with the tagline ‘specializing in handshakes and the pulling of heartstrings.’

Bierut is convinced that the business card, whose history goes back to the 17th century (though the modern business card goes back to the 19th century), will remain a valuable business tool. And that’s good news for printing companies.