Commercial printers anticipate upturn

February 3, 2012 by  

Midwest print companies from St Charles and elsewhere are poised to increase sales, according to the latest industry research from Semper. The survey found that commercial printers were feeling optimistic about the first quarter of 2012 and many were even thinking about increasing staffing to cope with increased demand for business card printing, postcard printing, flyer printing, stationery printing, poster printing, banner printing and other printing services. Just over 73% of printers reported that the last quarter of 2011 was profitable and around 40% said they were anticipating profit this quarter. That’s a much better picture than in the Semper survey from three months ago. However, printers remain concerned about the economic situation.

CEO of Semper Dave Regan said that printers from the Midwest were most optimistic, with those from the East Coast less so and there are signs of positivity from the West Coast as well. He added:

“We’re not seeing the kind of optimism we saw in 2007, but we’re also not seeing the pessimism we saw the last couple of years. More than 18% are planning to hire new workers, versus only 12.2% for the previous quarter.”

Printers remain concerned about the cost of health insurance and higher minimum pay for workers, but are no longer worried about the cost of overtime, says the survey.

Many printers anticipate a positive impact from the UK local, state and national elections, with an expected upturn in the amount of direct mail printing required. He added that fundraising is mostly done with print and that was starting to come into play.