Earn a diploma in digital marketing

December 27, 2011 by  

The Digital Marketing Institute is offering a 12-week course towards a Professional Diploma in Digital Marketing. The course will be held each Tuesday from 6-9 pm beginning on January 17, 2012. The location is the Chicagoland Chamber of Commerce and the cost of the course is $2495; all course materials will be provided.

The course is recommended for small business owners and marketing professionals. Students taking the course will find out why digital marketing is important and how they can take full advantage of the opportunities that it presents. They will learn how to properly use social media, search engine optimization and tools such as adwords.

Direct mail marketing is still one of the most effective ways to increase your business. Brochure printers in the Chicago area, including nearby Lansing, can help you plan a product that will appeal to people when they see it in their mailbox and compel them to read it. However, a direct mail marketing campaign should also have an online component to be truly successful. This course should teach you all you need to know about successfully implementing the online components of the campaign.

While digital marketing is not just defined as Internet marketing; it also pertains to TV, radio and phone applications. However, the Internet is now a necessary tool in marketing and business owners must learn how to take advantage of it. This course will do that. It is an investment in your business that will pay you back in increased business.