Learn how to create a good brand for your business

January 9, 2012 by  

The Baltimore County Chamber of Commerce is presenting the seminar ‘Branding: How to Create and Cultivate a Good Brand’ on January 11 from 8:30-9:30 am. It is presented by the non-profit committee of the Chamber and Renegage Communications executives.

Having a recognizable brand is a very important part of advertising and marketing. Brand-name recognition can bring you much more business than you could have dreamed of. However, you must make sure it is a good brand and that it is one that will appeal to the general public. There are many ways this can be accomplished and the seminar should give you the basics of branding.

According to DesignDamage.com there are 12 principles of brand strategy:

1. Define your brand
2. Your brand is your business model
3. Consistency, consistency, consistency
4. Start from the inside out
5. Connect on an emotional level
6. Empower brand champions
7. Stay relevant and flexible
8. Align tactics with strategy
9. Measure the effectiveness
10. Cultivate your community
11. Keep your enemies closer
12. Practice brand strategy thinking.

In order to cultivate your brand, you need the help of marketing, advertising, public relations and social media experts. Baltimore County printing companies, including those in Hunt Valley, can help you to create and develop your brand through logos which will appear on your business cards, brochures, flyers, banners or whatever products you specify. The main thing is that the brand must be given great exposure in order for it to become known to the public and time for it to become trusted.