Learn how to market to seniors

January 20, 2012 by  

The Senior Marketing Committee of the Greater Bethesda-Chevy Chase Chamber of Commerce usually meets on the 1st Tuesday of each month. The next meeting will take place at the Chamber offices on January 17 from 9-10 pm; this month’s was rescheduled.

The meeting will be chaired by Jaon Van Moortel and presented by Michael Ultley of Immersion Active. Topics covered will be strategies for those who have products and services of interest to seniors. Attendees will also learn valuable tips on how to market to seniors and Baby Boomers.

Currently, those with the largest amount of disposable income are those of the Baby Boom generation; those born between 1946 and 1964. It is in the best interest of businesses to learn how to convince those people to invest in their products and services.

Basically, any type of business can offer products and services suitable for older adults. It all seems to come down to the marketing campaign and how effective it is. Learning from those who have experience working with the senior demographic and hearing about their personal experiences will help you avoid mistakes and help save you money.

The Senior Marketing Committee meetings are also excellent chances to network with your fellow Bethesda business leaders. Arrange for extra business card printing before you go and hand out cards to everyone you meet. You never know when you will meet someone who can take your business to the next level. Just make sure you make every one you meet aware of what you can do to help them as well.