Rockford location rewarded for its branding

May 26, 2017 by  

The Rockford Area Convention & Visitors Bureau recently received branding and marketing awards at the Illinois Governor’s Conference on Travel & Tourism.

The first award that was given to the venue was the Best Tourism Marketing Campaign award for its role in the Cheap Trick marketing campaign and the induction of the band into the Rock & Roll Hall of Fame. Some of the advertising activities including placing Cheap Trick signs in areas around Rockford and near entrances into the city (such as streets near Loves Park), placing streetlight banners throughout Rockford, and posting a video that showed the lead singer of the Red Hot Chili Peppers discussing the rock band and their connection to Rockford.

The second honor handed out was the Best Branding Initiative award for the Bring Your Game 2 Rockford sports tourism brand and ambassador Fred VanVleet, who plays for the Toronto Raptors. Some of the activities used in the campaign include erecting billboards throughout Rockford featuring Fred VanVleet, advertising the campaign through publications such as Sports Travel, and marketing branded merchandise such as shirts and darts.

The Rockford Area Convention & Visitors Bureau also won several American Advertising awards for these campaigns as well. To learn more about the Bureau and the awards it won during the event, go to the Go Rockford website.