Lansing to be home to new doughnut joint

March 24, 2018 by  

A popular bakery will open its seventh location in Lansing, which is also the first spot to be franchised, according to an article in the Lansing State Journal.

As its name implies, Cops & Doughnuts is ‘100% cop owned’. The franchisees for the new space are Michelle Bryant, a retired detective from the Lansing Police Department, and Heidi Williams, her business partner. Williams works for the East Lansing Police Department as its technology and information supervisor.

The new bakery will take over the premises formerly occupied by Coffee Jam on Centurion Drive. The coffee shop was owned by Shelby Wielocks, who met with Bryant and Williams to discuss their project. They want to make sure that the new location has the same welcoming feel as the coffee shop, as well as the other Cops & Doughnuts spots.

When she and Williams made a trip to Cops & Doughnuts in Mt. Pleasant, Bryant observed they needed to open a branch in Lansing.

Cops & Doughnuts started in 2009, when nine full-time police officers saved a favorite bakery by going into business together and poking fun at the “cops and doughnuts” stereotype. The latest location could be open as early as May.

New businesses like this can distribute promotional products to early customers to thank them for being their first visitors, and to help build brand awareness.