Kissimmee now home to Puerto Rican supermarket

December 30, 2017 by  

Willer Vélez, who owns the chain of Willer’s Cash & Carry stories in Puerto Rico, has just opened Willer’s SuperMarket on Vine Street in Kissimmee.

As the first Puerto Rican market in Florida, El Nuevo Dia, a Puerto Rican newspaper, says that Vélez is supplying area Boricuas (Puerto Ricans) with products they love, and that they bought and enjoyed on the island. These include goods like guava paste, Cameo cookies, Café Lareño, and brown sugar and butter cookies.

Vélez said that while other stores may keep some Puerto Rican products in stock, they are usually in the back of the market. At Willer’s SuperMarket, Vélez says he would like to have the products kept in stock, and displayed in the front of the store. He plans to have roasted pork for sale each day, along with desserts typical of Puerto Rico.

In order to open this market, Vélez has made an initial investment of $1.3m, and as a direct result of his venture, 38 jobs have been created. Vélez says he plans to expand into Poinciana, Tampa, and Orlando over the next year, investing $6m in the effort.

The opening was a huge success, with long lines of customers waiting to purchase products that remind them of home.

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