Search engine marketing: what you need to know

December 8, 2011 by  

The Donuts and Search Marketing Basics seminar will take place on December 21 from 9-10:30 am. The seminar will be held at the Ann Arbor Ypsilanti Regional Chamber offices; it is a recurring seminar that takes place on the 4th Friday of each month. Admission is free but must be made in advance.

Online marketing is becoming more and more important to businesses in Ann Arbor and elsewhere. Offline marketing campaign that involve things like brochure and flyer printing is still seen as the most successful, but an online component to marketing is just as important. However, you must know how to use it effectively. That is where these seminars help.

The seminar on December 21 is hosted by the Whole Brain Group. The seminar will provide an overview of search engine marketing and all of its components which includes paid search advertising and social media.

Those in attendance will learn exactly what search engine marketing is, in what time frame can they expect a return on their investment, how to get those online visitors to become customers, how to draw more search engine traffic to their website and what their budget should be. This will be an interactive seminar in which participants can ask as many questions as they need to.

When a business is faced with the task of developing an online presence, it can be very daunting. This monthly seminar should help put many minds at ease. Once you know the basics, it will become easier every day.