Encinitas and North Coast Rep start negotiations

March 11, 2017 by  

The North Coast Repertory Theatre, a theater company based in Solana Beach, has signed an agreement with Encinitas that will allow the two entities to start negotiations about the possibility of developing a venue in the Encinitas Ranch Town Center.

A 0.7-acre site there is earmarked for a theatrical venture, and the idea of having the theater in the city has won tentative support from the city council, according to an article in The Coast News.

The contract, which was signed February 16, gives the theater “exclusive negotiating rights with the city” in order to work out the terms under which it would lease property from Encinitas to create a theatrical venue with 350 seats.

According to the theater company, the new agreement may not result in the development of a theater, but it is viewed as a vital milestone in the process of bringing theatrical productions to a wider audience. The agreement will be in force for eight months.

‘The Rep’, as it is known, first approached Encinitas in October 2016, when developer Steve Horine made a presentation on its behalf, describing the troupe’s plans. North County Rep is the latest in a line of theatrical organizations that have tried to develop the Town Center site. In 2015, Intrepid Theatre Company negotiated unsuccessfully with Encinitas, and has since begun operating in downtown San Diego.

Efforts like this can benefit if organizers work with a flyer printing company to devise a mailer for area residents.