El Cajon looks forward to annual festival

May 9, 2017 by  

El Cajon is a city that prides itself on the many diverse ethnic groups that call it home, and is planning to demonstrate that diversity with an upcoming festival.

This year’s America on Main Street celebration is the city’s fourth, and takes as its theme ‘Come Play for the Day’. The event replaces the International Friendship Festival (IFF), a city-sponsored event that took place from 1991 until 2003. Budget constraints forced the end of the IFF, which was customarily held in September. Each year, more than 100,000 people attended.

Two city officials, former councilman Tony Ambrose and current councilman Gary Kendrick, began lobbying to replace the IFF in 2013, and America on Main Street was born. For the past three years, the new celebration has drawn about 30,000 people.

A total of 30 live acts will be in attendance this year, and will perform on the streets and on three stages. Also on hand will be over 100 interactive displays, carnival rides, a chili cook-off, and ethnic foods, among other activities. A naturalization ceremony for the country’s newest citizens is also scheduled.

The festival is slated for May 20 in El Cajon’s downtown, from noon until 8:00 pm.

Events like this can thrive if organizers work with a flyer printing company to create handouts listing the acts and the times of their performances, also including a map of the venue.