New Velvet Taco location for Dallas

February 20, 2018 by  

The Velvet Taco, an upscale taqueria chain based in Dallas, has revealed plans for expansion that include a new location at the Forest Lane – Preston Road intersection.

At 11700 Preston Rd. a new Velvet Taco will begin construction in March with plans tentatively set for a July opening. The location was previously occupied by Fossee’s Shoes. According to President Clay Dover, Velvet Taco’s latest entry in the Dallas market will resemble the original Knox Henderson location in branding elements but with several novel touches.

Any changes to the company’s usual graphic design of promotional products will likely be submitted to a printer soon if they haven’t been already.

A setup that expedites orders for the restaurant’s rotisserie chicken, also known as “backdoor chicken”, with tortillas and corn is one innovation. Furthermore, Dover explains:

“The store itself is 3400 square feet, but we are creating a spacious patio. In addition, we will have a pick-up window that can be accessed from dedicated parking for both the backdoor chicken and also to-go orders, which can be ordered ahead using our mobile app.”

Velvet Taco opened its first location here in Dallas seven years ago. The Preston Road store will be the company’s eighth location in addition to its original store, and a Greenville Avenue store, which opened in Dallas. Velvet Taco can also be found in Austin, Chicago, Fort Worth, and Houston.

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