Brewery raises a glass to local veterans

July 11, 2017 by  

Profits from a Dallas-based brewery’s newest creation will go to a Texas nonprofit to assist veterans in making the transition to civilian life.

The Texas Ale Project has dedicated the profits from sales of its newest brew, Good to Go Pale Ale, to Honor Courage Commitment, an organization that helps to empower veterans.

The partnership between the brewery and the nonprofit is a natural one, since the owner and CEO of the brewery, Kat Thompson, is the wife of Brent Thompson – a veteran of the United States Navy.

According to the Director of Operations for Honor Courage Commitment, Urshel Metcalf, the goal of the organization is to supply resources and direction to vets wishing to open a business or expand the one they already have. The nonprofit also assists veterans to gain employment with veteran-owned enterprises.

Melcalf explained:

“We want to connect people with their purpose and with their passion. They just need a little bit of training, a little bit of mentorship to transition from a ‘mission accomplished’ mindset to a bottom line, profitability mindset.”

Good To Go comes in a digital camouflage can with distinctive logo design, which features the company name alongside a five-point star. The brew is sold at major Dallas grocery chains such as Whole Foods and Kroger, as well as beer distributors in the area.

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