Medical tourism task force taking shape in Columbia

September 23, 2016 by  

Recently, the Columbia City Council announced that it has appointed a task force to promote medical tourism. The city hopes to raise awareness and provide a means for those living out of the area to obtain needed medical care in the city.

The task force will focus on five areas, provide more information on available specialty medical care option in the city, make improvements to the airport to improve access for those traveling to Columbia, enhance public transportation, provide hotel and temporary housing options, and target areas where new healthcare-related jobs are needed.

This is an opportunity for businesses to support this initiative. By obtaining the assistance of a local print company, local businesses could receive guidance on available marketing services, newsletter printing services and direct mail printing to provide and distribute information for out-of-town visitors of their available products and services.

The objective of this initiative to provide information on available healthcare and specialty care options for visitors and market them to ensure those needing the services are aware they exist. The second part of this is making sure the city can provide the transportation and lodging that patients will need once they arrive.

Mayor Brian Treece initially thought the competitiveness of the medical establishments involved might overshadow the goal. However, he said that after meeting with them all together in one room, he realized that their shared focus was to obtain a plan that will benefit patients and the local community.