New Indian restaurant launching in OTR

February 8, 2018 by  

Injoy, which started as a food cart, is launching a brick-and-mortar restaurant in the Over-the-Rhine (OTR) neighborhood of Cincinnati.

The eatery, which will take over the former Bottle & Basket shop on Republic Street, is the brainchild of brothers Ben and Phillip Ranly and their friend Ronaldo Gillespie.

Injoy differs from other Indian restaurants by putting its emphasis on bowls that customers create themselves, and by offering roti roll wraps along with a number of toppings and sauces inspired by Indian spices. These toppings include aloo gobi (a combination of sweet potatoes and cauliflower), basmati rice, and ‘tikkasala’ sauce.

The entrepreneurs are aiming at vegan and health-conscious consumers. Their recipes use coconut milk instead of whole cream in their ‘tikkasala’ creations. Gillespie says they have been able to create vegan sauces that are healthy without sacrificing on taste, and their attention to this market is bringing in customers they never though would enjoy their foods.

Also on the menu are garnishes the trio make from scratch, such as curried peanuts in chickpea flour, and chili sauce with agave and beet kvass to give it sweetness. The idea behind offering such a range of sauces is to allow patrons to enjoy many layers of flavor without having a heavy meal.

New businesses like this could consider distributing promotional products to early customers, both to say thanks and to help spread the company name.