Festival de la Familia Celebrates Latino Culture

April 26, 2012 by  

On Sunday, April 29, families from West Sacramento, California and the surrounding areas will gather to attend the Festival de la Familia. This annual event runs from 10 a.m. to 6 p.m. and seeks to celebrate 20 different Latino cultures with feasts, art, shopping, music, educational exhibits, and community outreach opportunities. With a low cost of $10 per person, $7 for seniors, and free admission for children under 12, the festival is sure to attract a large crowd.

The Festival de la Familia showcases Latino culture and is the perfect opportunity for local business owners and event hosts to reach a Spanish-speaking crowd. If your products, events or services are targeted towards this audience, consider printing posters, flyers, postcards, and banners at a local print company to spread the word. The audience will not be solely Spanish-speaking, however. Due to the large number of educational exhibits and volunteer opportunities, you will also be able to reach English-speaking students, families, and groups who wish to learn more about Latino culture.

To reach the largest group of festival goers, try handing out printed postcards or flyers outside of the many event venues. The Cove Stage, Tower Stage, and Wells Fargo Dance Stage will all feature music and other entertainment throughout the day. To reach families with children, target the Raley’s Children’s Area. There, children can enjoy face painting, pony rides, and other attractions. By distributing your printed materials to individuals entering and exiting these areas, you can be sure that your message will travel.