Santa Rosa gears up for long-running festival

April 25, 2013 by  

On its way in just a few weeks, the 119th Annual Luther Burbank Rose Parade and Festival is the largest, and also the oldest, event of its variety in Northern California. Originating in 1894, the parade draws attendees from the community as well as from across the region.

The theme for 2013 is ‘Surf ‘n Safari’, paying tribute to the coast nearby and the abundant nature that is found throughout Sonoma County. Known for the classic rock and roll music played by many at the beach, Santa Rosa presents the quintessential beach setting.

The Campions, the local precision marching band, has been chosen as Grand Marshals for the parade this year, which is a distinctive honor. The unusually-named ‘Unnamed Band’ will provide the musical surf sounds in the afternoon.

The festival will take place at Juilliard Park in downtown Santa Rosa offering music, family-friendly activities, and dozens of booths throughout the grounds.

Local printing companies are a valuable resource in providing needed materials to promote festivals. Brochure printers can provide a tool for distributing the information in advance of the event to increase attendance. High resolution images can be used to present an appealing presentation within the brochure.

Volunteers and sponsors are needed for the festival and assist with a myriad of tasks in preparing and managing the event. Sponsors provide funding for the event, which in turns funds local charities.

The event website has complete information about the festival. It will take place May 18 beginning at 10:00 am in Santa Rosa