Kings to kick off with new ownership

May 20, 2013 by  

While the purchase of the Kings won’t officially close for a couple of weeks, it looks like the team will remain in Sacramento under new ownership.

The Maloof family, current owner of the Kings franchise, has confirmed that it has agreed to sell the Kings to a group out of Silicon Valley led by Vivek Ranadive. The franchise is now beginning its transition under new ownership.

When large team franchises, such as the Kings, are placed under new ownership, a number of adjustments must be made in the transitional process. Print companies in and around the area are likely to be utilized for some of the necessary changes to documentation and other printed materials. Changes are likely to be needed in the form of digital business card printing and stationery printing to reflect the new ownership of the team franchise.

Almost as soon as the announcement of the pending sale was made, team employees got in gear to make up for lost time. They started to take deposits for the sale of season tickets and put out a notice that a sales rep is needed. Ranadive, who plans to be in the city for promotion of ticket sales, said the NBA will also send out a SWAT team consisting of skilled marketing executives to get the ball rolling. Season ticket drives have already been launched by other teams, and the Kings will now need to catch up as the final sale of the team reaches completion.