Think Pink Day lights up Sundial Bridge

October 22, 2013 by  

A local landmark was lit up in new shades of bright pink over last weekend. In honor of Think Pink Day, the iconic bridge was transformed into a breast cancer awareness tool. Over 5,000 Redding residents were present for the lighting ceremony.

The event was sponsored by NorCal Think Pink, a Northern California breast cancer awareness organization. Think Pink Day is its annual event to promote breast cancer research and support. October 17 was the 17th Think Pink Day since its founding in 1997. It also marked the fifth year for the Sundial Bridge’s pink light show.

Setting up the 210 colored gels needed to give the bridge its colorful hue was an operation that took several days. In addition to the color, the bridge’s titular dial also featured a pink ribbon while lit. Over 1,000 luminaries, featuring pink ribbons and battery-operated candles, lit the River Trail near the bridge.

NorCal Think Pink organizers are hopeful that seeing the pink Sundial will inspire hope in survivors and curiosity in others community members, especially since thousands of people viewed the lights in the three nights of the display.

Since the Sundial Bridge Think Pink lighting is intended as a tool for building awareness and spreading knowledge, having information available for ceremony attendees and community members can be a helpful addition to the event. A local printing company can produce informative flyers to be distributed at events like this, as well as around the community in which it takes place.