Surfers Healing benefits from local Ritz-Carlton’s efforts

February 25, 2014 by  

It was recently reported that a local business, the Ritz-Carlton pulled in $29,000 through its annual fundraising events, called respectively The Holiday Surfboard Auction and The Surfing Santa Competition.

The money was raised to help Surfers Healing, an autistic therapeutic program. It was the 6th year for the Holiday Surfboard Auction and the 4th for the Surfing Santa Competition.

Surfers Healing holds free surfing camps. So far, more than 4,000 children have participated in surf camps, surfing on both the West and East Coasts. The success of charities like Surfers Healing is dependent on both sponsors and the judicious use of printing services to provide funds and advertisement.

The Surfing Santa Competition, the newer of the two events, is a one-day contest where contestants dress as Santa or an alternative holiday-inspired figure. The surfing competition takes place at Salt Creek Beach on the last Saturday before Thanksgiving, while the older fund-raising event, the Holiday Surfboard Auction, commences on that same Saturday and continues through the end of the year.

Both events were the brain child of Bruce Brainerd, general manager at the Ritz-Carlton, Laguna Niguel. In the last six years, the Laguna Niguel Ritz-Carlton has raised in excess of $150,000 for the charity. Over the years, surfboards have been donated from well-known artists and musicians, as well as the personal boards of various surfing legends.