Downtown Bethlehem to become chocoholic’s fantasy

January 11, 2019 by  

This February, visitors and residents of Bethlehem, Pennsylvania are welcomed to participate in the city’s annual Chocolate Trail festivities.

Every year, Bethlehem invites the community to take part in a walking tour of its downtown district, providing indulgent chocolate treats to people visiting the various participating businesses. There will be about 15-20 stores that pass holders can find deserts being served, located along Bethlehem’s Main and Broad Streets.

Last year, the Chocolate Trail caught the interest of over 3,000 people, featuring businesses such as the Apollo Grill, the Bethlehem House Gallery, and the Twisted Olive. The stores that will be serving chocolate to attendees have yet to be announced for this year’s festival, but the event page will continue to update its participant list as more businesses are confirmed.

The event will bring high traffic to the downtown district, making it the perfect networking opportunity for businesses. Stores can use marketing tactics like business card printing to ensure that everyone who visits during the Chocolate Trail will leave with easily portable information.

The Chocolate Trail will be held on February 9, with registration for the event starting at 12:00 pm. Participants can register and pick up their passports for the walking tour at the Historic Hotel Bethlehem. Festivities will last until 2:00 pm. The cost for a passport will be $25, and all purchases are non-refundable.