San Diego wants to help employers find workers

May 22, 2018 by  

Business leaders in San Diego have turned to the San Diego Regional Economic Development Corporation (EDC), which recently began a campaign employers can use to for recruiting purposes.

Some local companies say they are having trouble finding talented employees, especially in the STEM (science, technology, engineering, mathematics) fields, despite the city’s favorable location and weather

Included in the effort are a website where companies can download materials to help them create a sort of “one-stop shop” to show prospective employees why they should relocate to San Diego.

Materials in the toolkit include reports and articles that show the benefits of relocating to the city, such as the good hiring prospects in San Diego, and its strong presence in the science and technology sectors. Other materials show the city’s amenities such as the beaches, high standard of public schools, and pedestrian-friendly neighborhoods, as well as the cultural opportunities and opportunities for being outdoors year-round.

The San Diego Venture Group’s president, Mike Krenn, said the biggest difficulty with getting workers to relocate is their perception that if the job does not work out, they will have nowhere else to go. He believes the concern results from a skewed perception that jobs are available only at large companies like Qualcomm, and nowhere else, and welcomes the EDC’s campaign.

Efforts like this might be even more successful if officials work with a brochure printing company on a booklet about the program, as well as working online.