Huntington Beach furniture company changes owners

May 19, 2018 by  

FormDecor, a furniture rental company based in Huntington Beach, is under new ownership.

The president of the company as well as its founder, Fritz Williams, now is a full owner of FormDecor, in partnership with Sebastian Russell. The two thanked Frederique Georges, the former CEO, who had become a partner in 2000, for her guidance and hard work.

The company has been in business for almost eighteen years. Williams describes the new partnership as a further evolution of the organization, and adds that it will expand its inventory and the services it offers, which will now include custom acquisitions and custom design.

The company, which began operations in 1999, is the leading retailer in the nation that rents mid-century modern and modern furniture. Among its clients, FormDecor counts special events, weddings, commercial staging, home staging, trade shows, film, and television.

Form Decor provides service to customers throughout the nation, and offers unique items, some of vintage design. The company can also offer custom fabrication and acquisition, and rents furniture in hundreds of colors. The wide selection means that anyone planning a themed event, such as a wedding with a particular color scheme, can find exactly what they need.

Companies like this, with extensive inventories and special items, might want to work with a brochure printing company to create an illustrated booklet that shows the products available.